Build Once, Sell Forever

The Escape Plan Issue #005

In partnership with

Issue #005 – Build Once, Sell Forever

💡 The Red Pill Moment

Most people stay stuck in the “time for money” trap. You work, you get paid. You stop working… nothing.

That’s employment. Even if you’re self-employed.

But here’s the shift: Build once. Sell it forever.

Whether it’s a template, a training, or a toolkit — your work should stack, not reset every Monday.

This is how you earn your time back.

🔍 Curated Gold: What We’re Reading & Ripping

James' Take: Digital assets are your freedom tools. They work while you sleep.

💸 Sponsored: Want Help Packaging Your First Digital Product?

Inside The Club, we help members turn their ideas, skills, and experience into simple digital assets that sell.

  • Product Idea Lab (live call + worksheet)

  • Templates for eBooks, mini-courses & more

  • Swipe copy to launch in < 7 days

🧠 Work once. Sell on autopilot.
🔗 [Join the Waitlist]

✍️ Your Escape Move: Package One Digital Product

No overthinking. No perfection. Here’s a 3-step shortcut:

  1. Pick a format: PDF, Loom video, Notion template, etc.

  2. Solve one small problem: “How to build your lead magnet,” “5 headline formulas,” etc.

  3. Sell it for $10–$100 using Gumroad or Payhip.

Bonus Tip: Add a “DM me for a bonus” to drive conversation.

Action Step: Create 1 product this week. Done is better than perfect.

Need help picking your idea? Reply “Build Once.”

🙋 Outro: You’re Not Chasing Passive Income — You’re Earning Back Time

Every product is a step toward time freedom. It’s not just about money — it’s about leverage.

  • Want feedback on your offer? I’m 1 reply away.

  • Know someone with knowledge to package? Forward this.

  • Want direct help building it? [Book a 1:1 Session]

Until next week — keep stacking.
– James

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

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