Monetize Your Micro-Obsessions

Issue #006 – Monetize Your Micro-Obsessions

💡 The Red Pill Moment

Every thriving creator you admire?

They started with something weird, specific, or even boring.

A guy made six figures writing about Excel formulas.

Another built a SaaS for book collectors.

One turned their obsession with frogs into a thriving merch empire.

The real unlock?

Don’t chase trends. Monetize your micro-obsessions.

🔍 Curated Gold: What We’re Reading & Ripping

• 🧠 Daniel Vassallo – Small Bets philosophy: Build multiple tiny experiments, not big risky bets

• 🎯 Nicheless – Growth by personal curiosity: Learn by building in public

• 📓 Beehiiv Boosts: Case studies of creators building newsletters from zero to 6-figures

James’ Take: If you wouldn’t shut up about it at a dinner party, it’s probably a profitable niche.

💸 Sponsored: Join The Club (Founders Only)

Real people. Real skills. Real funnels.

The Club is where we turn half-baked ideas into recurring income machines.
🔗 [Join the Waitlist]

✍️ Your Escape Move: Mine Your Obsessions

Grab a blank page and jot down:

• What topics are you always curious about?

• What YouTube rabbit holes do you go down for hours?

• What do friends/family roll their eyes at because you talk about it so much?

Now brainstorm 3 possible ways to turn that into a product:

• 💬 Teach it (guide, consult, course)

• 🧰 Build tools/resources for others like you

• 🧢 Create merch, content, or a membership

This week’s challenge: Turn one obsession into a mini digital product idea — just the headline and structure.

Need help? Reply and I’ll riff with you.

🙋 Outro: Let’s Keep Building

• [Book a 1:1 Session]

• Forward this to your most obsessive friend

• Need feedback on your idea? Just reply and say “feedback”

Until next time — stay weird, build bold.

– James